When Involvement Is High and When the Consumer Has the Time

question 88

True/False

When involvement is high and when the consumer has the time and knowledge required to think about the message, consumers are likely to follow the systematic route to persuasion.

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Definitions:

Civil Rights Act 1991

An act that provides the right to trial by jury on discrimination claims and introduces the possibility of emotional distress damages and limited punitive damages.

Compensatory Damages

Financial compensation awarded to plaintiffs in legal cases for the loss or injury they have suffered.

Sexual Harassment

Unwanted sexual advances, requests for sexual favors, and other verbal or physical harassment of a sexual nature.

Courts

The institutions responsible for interpreting and applying the law in legal cases.