According to Cognitive Dissonance Theory, Consumers Strive for Harmony or Consistency

question 44

True/False

According to cognitive dissonance theory, consumers strive for harmony or consistency between their attitudes and behaviors.

---

Definitions:

Retinal Proteins

A group of proteins in the retina that play a crucial role in vision by converting light into signals that can be interpreted by the brain.

Melatonin

A hormone produced by the pineal gland that regulates sleep-wake cycles, also known as the sleep hormone.

Neural Activation Theory

A theory suggesting that dreams are a result of the brain's attempt to make sense of neural activity during sleep.

Circadian Rhythm

The inherent, internal procedure that governs the cycle of wakefulness and sleep, repeating around every 24 hours.