Suggests That Mood Alters the Weighting of Product Attribute Information

question 4

Multiple Choice

suggests that mood alters the weighting of product attribute information such that when consumer is in a good mood, positive product attributes are weighted more heavily.

• A)Self-determination theory
• B)Mood-as-information model
• C)Excitation transfer theory
• D)Affect confrrmation model
• E)Discrepancy-interruption theory

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