Products That Consumers Purchase in Order to Solve a Specific

question 53

Multiple Choice

Products that consumers purchase in order to solve a specific problem are called:

• A)hedonic products
• B)value-expressive products
• C)instrumental products
• D)promotion products
• E)prestige products

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Definitions:

Cognitive Dissonance

The mental discomfort experienced by an individual who holds two or more contradictory beliefs, values, or ideas at the same time.

Expectancy Disconfirmation Model

A theory that suggests consumer satisfaction is based on comparing actual product performance against pre-purchase expectations.

Fast-food Restaurant

A restaurant that offers quick service, convenience, and food that is prepared in a standardized way.

Lateral Cycling

The reuse or repurposing of products or materials in ways other than their intended use, often to extend their lifecycle or reduce waste.