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How Might a Marketer Use Discrepancy-Interruption Theory of Emotion

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How might a marketer use discrepancy-interruption theory of emotion?


Definitions:

Personal

Relating to or affecting an individual directly; not related to or representative of anything larger or external to oneself.

Psychological

Pertaining to the mind and mental processes, influencing or influenced by emotional and cognitive factors.

Maslow Hierarchy

A psychological theory proposed by Abraham Maslow, categorizing human needs into five levels ranging from basic (such as physiological needs) to higher needs (like self-actualization).

Physiological

Pertaining to the field of biology focused on the regular operations of living beings and their components.

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