As Familiarity of a Brand Increases, a Brand Usually Seems

question 62

True/False

As familiarity of a brand increases, a brand usually seems less famous.

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Definitions:

Propinquity

A concept in social psychology referring to the physical or psychological proximity between people, which can affect their likelihood of forming relationships.

Propinquity

The state of being close to someone or something; proximity; it often influences personal relationships and social interactions.

Endogamy

Marriage to someone within one’s social group.

Exogamy

Marriage to someone from a different social group.