Seeing Ads for Extremely Expensive Store (E

question 52

Multiple Choice

Seeing ads for extremely expensive store (e.g., Tiffany's, Saks Fifth Avenue) activates these concepts in memory and changes the way consumers think about ordinary retail stores for a brief period of time: ordinary stores seem inexpensive.This is an example of:

• A)a contrast effect
• B)proactive associative interference
• C)an assimilation effect
• D)an thin slice theory effect
• E)a distraction effect

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Definitions:

Citizenship

In the context of organizational behavior, it refers to employee actions that are beneficial to the workplace environment and culture, extending beyond the scope of their job descriptions.

Work Motivation

The internal and external factors that stimulate workers to take actions that lead to achieving personal and organizational goals.

Effort

The amount of physical or mental energy put into a task or activity to achieve a particular outcome.

Task

A piece of work to be done or undertaken, often forming part of a larger project or job role.