When a Consumer Views an Ad for a Favorite Product

question 74

Multiple Choice

When a consumer views an ad for a favorite product, prior experiences with this product are likely to be primed or activated from memory.This is an example of:

• A)the organizational principles oflong-terrn memory
• B)the encoding-specificity principle oflong-terrn memory
• C)the association principle oflong-term memory
• D)the limited-capacity principle oflong-terrn memory
• E)None of the above is correct.

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Definitions:

Thorazine

A medication primarily used to treat psychotic disorders such as schizophrenia, known medically as chlorpromazine.

Haldol

A medication, also known as Haloperidol, used to treat psychiatric disorders such as schizophrenia by blocking dopamine receptors.

Antidepressants

Medications designed to counteract depression.

Cognitive Therapy

A type of psychotherapy that focuses on changing unhelpful or destructive thought patterns.