Examlex
Which of the following variables influence the vividness of a product claim?
Bounded Rationality Theory
A concept suggesting that decision-making is limited by the information available, the cognitive limitations of the decision maker, and the time constraints.
Perceptions
The process of interpreting sensory information to construct an understanding of the environment or situations, influenced by an individual's experiences and biases.
Emotions
are psychological states that reflect feelings, physiological changes, and behaviors in response to stimuli.
Decision Alternatives
The various options or courses of action available to a decision-maker in a decision-making process.
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