Frito-Lay Recently Reduced the Contents of Family-Sized Bag OfDoritos from 47

question 60

Multiple Choice

Frito-Lay recently reduced the contents of family-sized bag ofDoritos from 47 ounces to 44 ounces.While the change in package contents is listed on the bag, the company hopes that most consumers won't notice the change because of what concept?

• A)Limited problem solving
• B)Perceptual closure
• C)Salience effects
• D)Just noticeable difference
• E)Weber's Law

Grasp the idea and utility of bartering in business transactions.

Know the structure, benefits, and limitations of franchising for small businesses.

Identify different sources of funding available to small businesses and their characteristics.

Differentiate between various types of small business ownership and their operational impacts.

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Definitions:

Art And Science

A phrase indicating a blend of creativity and systematic study in a discipline, implying that both intuitive and analytical approaches are valuable.

No More Tact

This phrase suggests a direct or blunt approach, potentially without regard for diplomacy or subtlety in communication.

Conceptual Skill

The ability to understand complex ideas and to apply strategic thinking and planning in organizational contexts.

Through Other People

A method or strategy of achieving goals, conducting business, or reaching an audience indirectly by leveraging relationships or networks of others.