According to the Young and Rubicam Brand Asset Valuator, Brand

question 6

Multiple Choice

According to the Young and Rubicam Brand Asset Valuator, brand strength equals:

• A)esteem X knowledge
• B)esteem X relevance
• C)differentiation X knowledge
• D)differentiation X relevance
• E)None of the above is correct.

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Definitions:

Consumer Orientation

Business philosophy that focuses first on determining unmet consumer wants and needs and then designing products to satisfy those needs.

Work Ethics

A set of values based on discipline and hard work, guiding how individuals perform their job duties and responsibilities.

Capital Expenditure

Capital expenditure, or CapEx, involves funds used by a company to acquire, upgrade, and maintain physical assets such as property, industrial buildings, or equipment.

Social Era

Business era in which companies seek ways to connect and interact with customers using technology.