If the Vast Majority of a Brand's Customers Are Brand

question 15

Multiple Choice

If the vast majority of a brand's customers are brand loyal, what should a marketer do?

• A)Harvest the brand
• B)Increase the product line
• C)Develop as few brand extension as possible
• D)Maintain a narrow product line to avoid cannibalization
• E)Stop promoting the brand because it is a waste of money

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Definitions:

Small Claims Division

A court division that is designed to resolve disputes involving relatively small amounts of money quickly and with less formal legal procedures.

Computer Equipment

Physical hardware used for the processing, storage, and output of digital data, including computers, servers, peripherals, and networking devices.

Sue

The act of bringing a legal action against an entity or individual to seek remedy or damages.

B.C. Supreme Court

The superior trial court for the province of British Columbia, Canada, that hears civil and criminal law cases.