Which of the Following Is Not a Way for a Market

question 71

Multiple Choice

Which of the following is not a way for a market leader to prevent change?

• A)Remind the customer to "stick with what works"
• B)Engage in blind taste tests to prove to current customers your brand is best
• C)Make price comparisons difficult
• D)Differentiate using ambiguous or irrelevant attributes
• E)All of the above are ways for market leaders to prevent change.

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Definitions:

Market-To-Book Ratio

A financial valuation metric used to compare a company's current market value to its book value.

P/E Ratio

Price-to-Earnings Ratio, a valuation metric for evaluating the relative attractiveness of a company's share price compared to its earnings per share.

ROE

Return on Equity; a measure of financial performance calculated by dividing net income by shareholders' equity.

Debt-To-Equity Ratio

A financial metric that shows the comparative amount of equity and debt a company utilizes to fund its assets.