If a Marketer Is Trying to Retain and Extend Demand

question 74

Multiple Choice

If a marketer is trying to retain and extend demand among current customers, what pricing strategy and channel strategy should be pursued, according to your readings?

• A)Trial pricing and a long channel
• B)Continuity pricing and a long channel
• C)Trial pricing and a short channel
• D)Continuity pricing and a short channel
• E)None of the above are correct.

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Definitions:

Major Organic Product

In a chemical reaction, the organic product that is formed in the greatest amount, typically favored by the reaction conditions or kinetics.

Iodomethane

An organoiodine compound with the chemical formula CH3I, used in various chemical reactions.

Reaction Rate

The rate at which substances change into different substances in a chemical process.

Resonance Structures

Different Lewis structures that represent the same molecule, showing the delocalization of electrons.