Trialability Is the Ease with Which a Consumer Can Try

question 47

True/False

Trialability is the ease with which a consumer can try or use a new product.

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Definitions:

Visitor

An individual who comes to a place for a short time for various purposes, including tourism, business, or leisure.

Cost-Per-Action

A pricing model in online advertising where the advertiser pays for each specified action (like a sale or click) linked to the advertisement.

Sales Revenues

The total amount of money generated from the sale of goods or services before any costs or expenses are deducted.

Social Media Ad

An advertising form that appears on social media platforms, designed to reach a target audience through demographic, interest-based, or behavioral targeting.