If a Marketer Is Trying to Retain and Extend Demand

question 74

Multiple Choice

If a marketer is trying to retain and extend demand among current customers, what pricing strategy and channel strategy should be pursued, according to your readings?

• A)Trial pricing and a long channel
• B)Continuity pricing and a long channel
• C)Trial pricing and a short channel
• D)Continuity pricing and a short channel
• E)None of the above are correct.

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Definitions:

Española

Refers to La Española, an island in the Caribbean known today as Haiti and the Dominican Republic.

Immunity

The biological state or condition in which an organism has sufficient biological defenses to avoid infection, disease, or other unwanted biological invasion.

Indian Crops

Plants domesticated and cultivated by Native American peoples, including maize (corn), beans, and squash, which were essential to indigenous agricultural systems.

Natural Predators

Organisms that hunt and consume other organisms for food, playing crucial roles in maintaining the balance of ecosystems.