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Demographic Based Segmentation Is the Most Popular Segmentation Base

question 68

True/False

Demographic based segmentation is the most popular segmentation base.


Definitions:

Negative Reinforcement

A behavioral principle where the removal of an adverse stimulus strengthens or increases the likelihood of a desired behavior.

Positive Punishment

Adding an undesirable stimulus to decrease a behavior.

Negative Punishment

A behavioral principle where the removal of a desirable stimulus following a behavior decreases the likelihood of that behavior occurring in the future.

Shaping

Gradual training that rewards behavior progressively closer to the desired one.

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