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Procter and Gamble offers a $1.00 coupon when consumers purchase three bottles ofPantene brand shampoo.This strategy represents segments based on geo-demographics.
Net Working Capital
Net working capital is a measure of a company's liquidity, operational efficiency, and short-term financial health, calculated as current assets minus current liabilities.
Top-Down Approach
An investment strategy that starts with global economics before identifying specific sectors and companies for investment.
Operating Cash Flow
An indicator of the money produced through the regular business activities of a company.
Noncash Deductions
Expenses that reduce taxable income but do not involve an actual cash outlay, such as depreciation.
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