According to the Price Segmentation Model in Your Readings, Which

question 19

Multiple Choice

According to the price segmentation model in your readings, which segment represents a combination oflow "perceived pain" and high "perceived value" and is a highly desirable segment to marketers?

• A)The price segment
• B)The loyal segment
• C)The value segment
• D)The convenience segment
• E)The brand segment

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Definitions:

Salaries Payable

A liability account that represents the amount owed to employees for work done but not yet paid.

Fiscal Period

A specific time period used for accounting purposes and preparing financial statements, usually twelve months.

Accumulated Depreciation

The cumulative amount of depreciation cost recorded for an asset from the time it was first utilized.

Fixed Asset Account

An account that tracks the purchase, depreciation, and disposal of long-term assets used in the production of goods or services.