According to Marketing Experts, Positioning Is Not Something You Do

question 30

Multiple Choice

According to marketing experts, positioning is not something you do to a product, it's something you do:

• A)to your competitors
• B)in the mind of the potential customer
• C)to your organization and products
• D)to your competitor's product
• E)All of the above are correct.

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Definitions:

Customer Satisfaction

The measure of how products or services supplied by a company meet or surpass customer expectation.

Scale The Business

The process of expanding a company's operations to handle a growing amount of work or sales in an efficient manner.

Marketability

The ability of a product or service to be sold or marketed effectively to consumers.

Convertible Debt

A type of financing option that allows the holder to convert the outstanding debt into equity, typically shares of the issuing company, under specified conditions.