The First Brand to Enter a New Market Often Enjoys

question 14

Multiple Choice

The first brand to enter a new market often enjoys a long-term consumer preference advantage over follower brands.This phenomenon is known as what?

• A)Diversification effect
• B)Repositioning
• C)Majority fallacy
• D)Cannibalization
• E)Pioneering advantage

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Definitions:

Recruiting Efforts

Activities and strategies employed by an organization to attract and hire suitable candidates for job openings.

Workforce

The collective group of individuals engaged in work within an organization or the labor market at large.

Management Consulting

Professional services that advise businesses on how to improve their performance through the analysis of existing organizational problems and the development of improvement plans.

Recruitment Drive

A concerted effort by an organization to attract and hire new employees.