The Ultimate Goal of Market Segmentation Is Better Serving the Consumer

question 72

True/False

The ultimate goal of market segmentation is better serving the consumer while improving profitability.

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Definitions:

Persuasion

The act of convincing someone to do or believe something through reasoning or the use of temptation.

Cognitive Dissonance

The psychological discomfort experienced by an individual when holding two or more contradictory beliefs, ideas, or values at the same time.

Beliefs

Convictions or acceptances that something exists or is true, especially without proof.

Behaviors

The actions, reactions, or conduct of an individual, group, or system, often analyzed in psychological or sociological contexts.