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Demographic Based Segmentation Is the Most Popular Segmentation Base

question 68

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Demographic based segmentation is the most popular segmentation base.


Definitions:

Beliefs About Groups Scale

A measurement tool used to assess individuals' perceptions and stereotypes about different social groups.

Personality

Encompasses the enduring patterns of thoughts, feelings, and behaviors that differentiate individuals from one another.

Dispositional Characteristics

Refers to inherent qualities or traits of individuals that influence their behavior and attitudes.

Attachment Style

Patterns of expectations, needs, and emotions one exhibits in interpersonal relationships, shaped early in life and based on the individual’s relationship with their caregivers.

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