The V ALS System Is a Segmentation Tool That Uses

question 48

True/False

The V ALS System is a segmentation tool that uses behavioral-based segmentation.

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Definitions:

Cultural Tradition

The inherited and shared ways of living, which include beliefs, practices, and artifacts, carried from one generation to the next.

Continuous-process Technology

A production method characterized by a constant and non-interrupted manufacturing process.

Assembly-line System

A manufacturing process in which parts are added to a product in a sequential manner using a flow production method to create finished products efficiently.

Retentive

Having the ability to retain or hold onto information, knowledge, or materials over a period of time.