Which of the Following About Positioning Is False

question 63

Multiple Choice

Which of the following about positioning is false?

• A)When product benefits are difficult to communicate, positioning on price may be a good choice.
• B)Characters like the "Betty Crocker" help companies position by user.
• C)All marketing activities influence positioning and vice versa.
• D)Positioning on price is usually only used for luxury items.
• E)One advantage of using price to position is that consumers often use price to gauge quality.

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Definitions:

Scientific Method

A systematic and logical approach to discovering how things in the universe work, based on making observations, forming a hypothesis, conducting experiments, and drawing conclusions.

Economic Hypotheses

Propositions or statements regarding the relationships between economic variables that can be tested with data.

Laboratory Tests

Standardized procedures conducted in a controlled environment to analyze substances, diagnose conditions, or conduct experiments.

Scientific Method

A systematic approach to research where a problem is identified, relevant data is gathered, a hypothesis is formulated from the data, and the hypothesis is empirically tested.