Executives at McDonald's Were Curious to Know If Their New

question 30

True/False

Executives at McDonald's were curious to know if their new soft-drink cup design was attractive to customers.
Basic research can help them find the answer to this question.

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Definitions:

Depth Perception

The ability to perceive objects three dimensionally.

Monocular Cues

Powerful depth cues available from the image in one eye, either the right or the left.

Binocular Cues

Depth cues that depend on the combination of the images in the left and right eyes and on the way the two eyes work together.

Gestalt Principle

A theory that proposes humans naturally perceive objects as organized patterns and wholes, rather than as separate components.