When Selling a Product or Service to a Customer, the Most

question 13

Multiple Choice

When selling a product or service to a customer, the most important thing to do is:

• A) highlight any technical aspects or specifications.
• B) present the features of the product or service.
• C) present the benefits to the customer of the product or service.
• D) focus on promoting your organisation's reputation.
• E) criticise your competitors' products or services.

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Definitions:

Investment

The allocation of resources, often money, into a venture with the expectation of generating income or profit over time.

Cost-Leadership Strategy

A business strategy aimed at achieving the lowest operational costs within an industry to offer products or services at lower prices than competitors.

Competitive Advantage

A unique attribute or set of attributes that allows an organization to outperform its competitors, often leading to greater sales or market share.

Henry Ford

An American industrialist and founder of the Ford Motor Company, who revolutionized factory production with his assembly-line methods.