A Brand Manager Would Like to Determine If Males Are

question 19

Multiple Choice

A brand manager would like to determine if males are more frequent purchasers of the company's product than females. Which of the following statistical tests is appropriate?

• A) Independent samples t-test
• B) Paired-samples t-test
• C) ANOVA
• D) One-sample t-test

---

Definitions:

Sexual Response Cycle

The general sequence of behavior and feelings that occurs during sexual activity, consisting of desire, excitement, orgasm, and resolution.

Resolution Phase

The stage in a process, particularly in conflict resolution or the sexual response cycle, where tensions diminish and a return to normalcy begins.

Sexual Functioning

Refers to the physical and emotional aspects of sexual health and the ability to engage in sexual activities.

Becoming Aroused

The state of experiencing physiological and psychological excitement, typically in response to a stimulus.