To Enable the Raw Data Collected in the Field to Answer

question 60

Multiple Choice

To enable the raw data collected in the field to answer the marketing manager's questions, it must be _________ into information.

• A) edited
• B) reconstructed
• C) transformed
• D) coded

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Definitions:

Active Listening

The act of concentrating on the true meaning of what others are saying.

Sensing

The way listeners pay attention to the signals sent from the speaker.

Responding

The way active listeners provide feedback to the speaker.

Emotions

Intense feelings directed at a specific object or person.