A Market Researcher Schedules a Test Market in Sydney Because

question 27

Multiple Choice

A market researcher schedules a test market in Sydney because he feels that this city is typical of the composition of the target market for a new, nationally distributed product. Which type of sampling procedure is being used?

• A) Judgment sampling
• B) Quota sampling
• C) Cluster sampling
• D) Convenience sampling

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Definitions:

Psychological Capital

A person's favorable mental condition, defined by confidence in one's own abilities, a positive outlook, aspirations for the future, and the capacity to recover from difficulties.

Large Bank

A financial institution that possesses significant assets, offers a wide array of services, and operates on a large scale, often internationally.

Well-Being

The state of being comfortable, healthy, or happy; an assessment of an individual's general health, happiness, and life satisfaction.

Leadership Position

A role that entails guiding, directing, or influencing others towards achieving organizational goals or objectives.