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When constructing a scale, adding 'strongly agree', 'mildly agree', 'neither agree nor disagree', 'mildly disagree' and 'strongly disagree' to a dichotomous 'agree or disagree' response category increase the scale's:
Sales Call Objective
The purpose or goal that a salesperson aims to achieve during a call to a potential or existing customer, such as making a sale, gathering information, or building a relationship.
Reseller
A company or individual that purchases goods or services with the intention of selling them rather than consuming or using them.
FAB Statement
A FAB Statement highlights the Features, Advantages, and Benefits of a product or service, showcasing how it satisfies customer needs.
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