The Measurement Technique That Involves Presenting the Respondent with Two

question 29

Short Answer

The measurement technique that involves presenting the respondent with two objects and asking him or her to pick the preferred object is called ______ __________.

---

Definitions:

Peripheral Route

A mode of persuasion that involves less cognitive processing, relying on peripheral cues like attractiveness or celebrity status, as proposed in the Elaboration Likelihood Model.

Need For Cognition

a personality trait that signifies a person's enjoyment of engaging in deep thought and the enjoyment of intellectual activities.

Self-Monitoring

An individual difference in people’s desire and ability to adjust their self-presentations for different audiences.

Psychological Reactance Theory

A theory which proposes that people value thinking and acting freely. Therefore, situations that threaten their freedom arouse discomfort and prompt efforts to restore freedom.