For Most Behavioural Marketing Research, Which Type of Scale Is

question 19

Multiple Choice

For most behavioural marketing research, which type of scale is the preferred measure?

• A) Interval
• B) Ratio
• C) Nominal
• D) Ordinal

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Definitions:

New Skills and Knowledge

The acquisition of fresh abilities and understanding required to adapt to new technology, processes, or industry standards.

Emotional Reactions

Immediate responses of feelings to situations, events, or stimuli, varying widely across individuals.

Inhibit

To restrain or hold back an action, reaction, or process.

Intensity

The degree of strength, force, or energy in a phenomenon such as light, sound, or an emotion.