Which of the Following Types of Scales Is the Easiest

question 49

Multiple Choice

Which of the following types of scales is the easiest to construct?

• A) Likert scale
• B) Stapel scale
• C) Semantic differential scale
• D) Constant-sum scale

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Definitions:

Social Media Presence

The extent to which a brand or individual actively maintains profiles and engages with audiences across social networking platforms.

Customer Relationships

The dynamic interactions and experiences between a business and its customers, aiming to foster loyalty and satisfaction.

Word-Of-Mouth-Communication

The informal exchange of information, opinions, or recommendations about products or services between individuals, without paid advertising.

Customer Lifetime Value

The total worth to a business of a customer over the whole period of their relationship, estimating the net profit attributed to the entire future relationship with a customer.