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Salespeople should be made aware that a test market is being conducted in their territory to ensure the product is more available and better displayed.
Amygdala
A part of the brain involved in emotion regulation, and the processing of fear and pleasure responses.
Autonomic Arousal
This involves the automatic activation of physiological responses in the body, such as heart rate and sweating, typically in reaction to stress or perceived threats.
Physiological Arousal
The condition of having one's body in a heightened state of alertness and physical readiness, often as a response to stimuli.
Cognitive Experience
The processes involved in acquisition, organization, and use of knowledge, including perception, memory, and reasoning.
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