When the Level of Advertising Dollar Expenditures Is Varied in Two

question 52

Multiple Choice

When the level of advertising dollar expenditures is varied in two different test market cities to determine the effect of a new product on unit sales, unit sales is the ___________ variable and advertising dollar level is the ___________ variable.

• A) dependent; independent
• B) independent; dependent
• C) dependent; dependent
• D) independent; independent

---

Definitions:

Manageable Components

Elements of a project or system that can be controlled or handled effectively to ensure successful completion or operation.

Organising Function

A management task involving the arrangement of resources and tasks to achieve objectives efficiently.

Mechanistic Design

An organizational structure characterized by a rigid hierarchy, high degrees of formalization and standardization, and a narrow span of control.

Narrow Spans of Control

A management structure where each manager oversees a small number of subordinates, leading to closer supervision and communication.