To Project Potential Market Share for a New Product from a Test

question 43

Multiple Choice

To project potential market share for a new product from a test market, the researcher needs to know:

• A) customer satisfaction and actual sales data.
• B) repeat-purchase rate and market penetration.
• C) repeat-purchase rate and consumer purchase intentions data.
• D) market penetration and consumer purchase intentions data.

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Definitions:

Labor Costs

Expenses related to compensating employees, including wages, benefits, and taxes.

Culture Shock

The experience of disorientation and stress that results from being in an unfamiliar cultural environment.

Long-Term Oriented

A focus or perspective that emphasizes planning and prioritizing future rewards over immediate outcomes.

High Power Distance

A term from cultural dimensions theory referring to the degree to which less powerful members of organizations within a country expect and accept that power is distributed unequally.