Woolworths Is Planning to Redesign the Store Layout of Their

question 1

Multiple Choice

Woolworths is planning to redesign the store layout of their supermarkets to maximise customer flow and the exposure of impulse goods. Which of the following research methods would be most useful to help Woolworths gather the data required for decision-making?

• A) Experiment
• B) Survey
• C) Observation
• D) Depth interview

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Definitions:

Trade Journals

Publications aimed at professionals in a particular industry, offering specific news, analysis, and reports relevant to that field.

Communication Error

A failure in the process of exchanging information, leading to misunderstandings or the transmission of incorrect information between parties.

Decoding

The process of interpreting and understanding the meaning of a message received in communication.

Communication Process

The series of steps through which information is conveyed between sender and receiver.