Which of the Following Devices Can Be Used to Measure

question 35

Multiple Choice

Which of the following devices can be used to measure subjects' emotional reactions to an advertisement?

• A) A pupilometer
• B) An eye-tracking monitor
• C) A psychogalvanometer
• D) A voice pitch analyser

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Definitions:

Minimum Amount

The smallest quantity or value permissible, often used in the context of financial transactions or requirements.

Fixed Expenses

Costs that do not change in total regardless of changes in the level of activity or volume, such as rent and insurance premiums.

Net Operating Income

A profitability metric that calculates a company's potential income by subtracting operating expenses from revenue, excluding taxes and interest.

Sugar Beets

A root vegetable that is primarily cultivated for sugar production.