A Marketer of Computer Games Is Interested to Find Out

question 49

Multiple Choice

A marketer of computer games is interested to find out the size of the video game market in Australia. Which form of secondary data research will you recommend?

• A) Fact-finding
• B) Model building
• C) Database marketing
• D) Data mining

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Definitions:

Adjusting Entries

Entries made in accounting records at the end of an accounting period to allocate income and expenditures to the period in which they actually occurred.

Cost of Goods Sold

Expenses directly connected with making the products a company offers for sale.

FOB Destination

A shipping term indicating that the seller is responsible for the cost and risk of transport until the goods reach the buyer's location.

Buyer's Place

The agreed location where the buyer takes ownership of goods purchased, significant in determining shipping costs and liability.