A Marketer of Computer Games Is Interested to Find Out

question 49

Multiple Choice

A marketer of computer games is interested to find out the size of the video game market in Australia. Which form of secondary data research will you recommend?

• A) Fact-finding
• B) Model building
• C) Database marketing
• D) Data mining

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Definitions:

Federal Income Tax

An annual financial burden put on individuals, corporations, trusts, and various legal bodies by the United States federal government.

Labor Taxes

Taxes imposed on the wages and salaries of employees.

Consumer Surplus

The deviation between the overall amount consumers are keen and able to pay for a good or service against the sum actually paid.

Producer Surplus

The difference between what producers are willing to sell a good for and the actual price they receive, measuring producers' benefit.