A Supermarket Chain Mined Its Databases (Provided by Checkout Scanners)

question 5

Multiple Choice

A supermarket chain mined its databases (provided by checkout scanners) and found that when men go to its stores to buy nappies between 6 p.m. and 8 p.m., they sometimes buy a six-pack of beer as well. This behavioural pattern revelation is likely to be derived from:

• A) cross-checking analysis.
• B) environmental analysis.
• C) model building analysis.
• D) market basket analysis.

---

Definitions:

Price

The amount of money expected, required, or given in payment for something, reflecting the value that consumers and sellers assign to a good or service.

Apples

A fruit cultivated worldwide, also used metaphorically in economics and finance to represent commodities or assets for comparative analysis.

Perfect Complements

Goods that are consumed together in fixed proportions, where the value or utility of one good increases with the consumption of the other.

Income Effect

The change in an individual's or economy's income and how that change will impact the quantity demanded of a good or service.