A Catalogue Retailer Collates Information About Each of Its Customers

question 46

Multiple Choice

A catalogue retailer collates information about each of its customers by identifying the sets of products each customer buys in every purchase order. This practice is known as:

• A) customer discovery.
• B) sequence discovery.
• C) market basket analysis.
• D) market tracking.

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Definitions:

Idle Production Capacity

Refers to the available but unused capacity within a manufacturing operation to produce goods.

Off-peak Pricing

A pricing strategy that involves offering lower prices during times of lower demand to encourage usage or purchase.

Online Travel Agency

A web-based platform that allows consumers to book travel-related services such as flights, hotels, and rental cars.

Music Streaming

A service that allows users to listen to music online without downloading it, by means of continuous data streaming.