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When a Catalogue Merchant Analyses Its Customer Database to Look

question 14

Short Answer

When a catalogue merchant analyses its customer database to look for specific customers' purchase patterns, it is an example of ________ _________.


Definitions:

Integrity

The quality of being honest and having strong moral principles, or the state of being whole and undivided.

Consumer Fraud

Deceptive practices that result in financial or other losses for consumers in the marketplace.

Collusion

A secret cooperation or deceitful agreement between parties to deceive or defraud others, often used in the context of illegal or unethical business practices.

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