Which Type of Research Approach Would Be Most Appropriate for a Fast-Food

question 59

Multiple Choice

Which type of research approach would be most appropriate for a fast-food chain wishing to understand the fast-food culture in its stores?

• A) Grounded theory
• B) Ethnography
• C) Case study
• D) Phenomenology

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Definitions:

Sign Test

A non-parametric test that assesses the median of a statistical population by comparing the number of positive vs. negative changes from a median value.

Matched Pairs

A study design where each participant is paired with another participant who has similar characteristics, but receives a different treatment.

Null Hypothesis

A statement used in statistics that assumes no significant difference or effect exists in a set of observations.

Weight Loss

The process or act of reducing one's total body mass, mainly through the loss of fat or fluid.