Asking Consumers What They Think About a Possible Brand Name

question 32

Multiple Choice

Asking consumers what they think about a possible brand name for a new product is an example of which type of research?

• A) Pricing research
• B) Promotion research
• C) Product research
• D) Distribution research

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Definitions:

Political Risks

The potential for losses or uncertainties in business operations due to political decisions, conditions, or changes in a country.

Higher Productivity

An increase in the efficiency of production, often through better utilization of resources, leading to greater output for the same amount of input.

Maquiladoras

Factories in Mexico, typically owned by foreign companies, that import raw materials and produce goods for export, benefiting from lower labor costs.

Manufacturing Plants

Facilities where raw materials are transformed into finished goods through various processes and machinery.