When a Toy Company Shows Different Versions of a Proposed

question 60

Multiple Choice

When a toy company shows different versions of a proposed television commercial to groups of children and observes which one grabs their attention most, it is an example of:

• A) secondary data study.
• B) survey research study.
• C) experimental study.
• D) performance-monitoring research.

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Definitions:

Coaxial

A type of electrical cable consisting of a central conductor surrounded by an insulating layer and an outer conducting shield, widely used for transmitting television, telephone, and internet signals.

Microwave

Electromagnetic waves with wavelengths shorter than one meter but longer than one millimeter, used in cooking, communication technologies, and radar.

Radio

A technology that uses radio waves to carry information, such as sound, by systematically modulating some property of electromagnetic energy waves transmitted through space.

Broadcast Medium

A communication channel that disseminates information, such as audio or visual content, to a wide audience simultaneously.