The Nature of the Decision Should Not Influence the Marketing

question 56

True/False

The nature of the decision should not influence the marketing manager's judgment of whether marketing research is warranted.

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Definitions:

Parent-country Nationals

Employees from the same country where the multinational company's headquarters are located, working abroad in one of its subsidiaries.

Subsidiary Country

The nation in which a subsidiary, a company controlled by another (usually a parent company), is located.

Expatriate Training

The preparation provided to employees and their families before moving abroad for an assignment, including cultural, language, and practical living information.

Global Competence

The ability to understand and act on issues of global significance; effectively communicate and work with people from different cultural backgrounds.