When a Toy Company Shows Different Versions of a Proposed

question 60

Multiple Choice

When a toy company shows different versions of a proposed television commercial to groups of children and observes which one grabs their attention most, it is an example of:

• A) secondary data study.
• B) survey research study.
• C) experimental study.
• D) performance-monitoring research.

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Definitions:

Monopoly

The market structure that exists when there is only one business providing a product in a given market.