When Determining the Need for Marketing Research, Which of the Following

question 41

Multiple Choice

When determining the need for marketing research, which of the following is taken into consideration when establishing if the information gained by the marketing research will improve the quality of the marketing decision enough to warrant the expenditure?

• A) time constraints.
• B) data availability.
• C) the nature of the decision.
• D) benefits versus costs.

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Definitions:

Regional Differences

Variations in cultural practices, economic conditions, and social norms across different geographic areas.

Horizontal Social Mobility

The movement of individuals or groups across similar socioeconomic levels without a significant change in social status.

Nonfiction Books

Literary works based on facts, real events, and real people, such as biographies, histories, and essays.

Horizontal Social Mobility

describes the movement of individuals or groups across similar social positions without a change in their social status.