Eddie and Other Users of Facebook and Other Social Networking

question 17

Multiple Choice

Eddie and other users of Facebook and other social networking sites post trademarked images and copyrighted materials on these sites without permission. This is

• A) ​a violation of the intellectual property rights of the owners of the images and materials.
• B) ​within the rights of the users of social networks.
• C) ​a subject for dispute resolution by the providers of the social networks.
• D) ​a "business-extension exception" under the Electronic Communications Privacy Act.

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Definitions:

Product Life Cycle

Describes the stages a product goes through from when it is first introduced into the market until it declines or is removed from the market; the stages include introduction, growth, maturity, and decline.

Promotional Mix

The blend of different marketing strategies and tactics – such as advertising, public relations, personal selling, and sales promotion – used to reach the target audience, create awareness, and generate sales or achieve marketing objectives.

Decline

A phase in the product life cycle or market trend where sales or interest starts decreasing over time.

Product Characteristics

Attributes or features that define a product and differentiate it from competitors, including quality, functionality, and design.